“And I was with you in weakness and in fear and much trembling, and my speech and my message were not in plausible words of wisdom, but in demonstration of the Spirit and of power, so that your faith might not rest in the wisdom of men but in the power of God.” 1 Corinthians 2:3–5 (ESV)

What did Paul mean when he wrote of his “weakness…in fear and much trembling?” Clearly, Paul was connecting his preaching to these things (“…my speech and my message…”). I think that Paul’s words here are a much-needed correction to the celebrity culture within the Western church today.

The Apostle to the Gentiles stood before this church in Corinth as a weak man. He did not have the polish and trappings that the false teachers of Corinth had, and to many, this was a severe disadvantage. Although they might not say it this way, there are many who would imply strongly that the message is secondary to the method. If you don’t have a media empire pushing your message, then the world won’t listen and you’ll be ineffective. I wonder how Paul would have responded to that sort of thinking. Well, we don’t have to wonder because his Spirit-inspired words are given to us.

In his commentary on these verses, Alan Johnson clarifies what Paul is saying: “…[Paul’s] proclamation (wider than only preaching) of the “mystery” of God, namely, Jesus Christ as the crucified One, was in keeping with the sole focus on the cross because Paul consistently, deliberately presented himself not self-confidently but in self-effacement, not in strength as a “successful” person but in weakness and fear, with much trembling (v. 3).”  (Alan F. Johnson, 1 Corinthians, vol. 7, The IVP New Testament Commentary Series (Westmont, IL: IVP Academic, 2004), 62.)

Paul isn’t working to build his brand. He isn’t seeking to launch a well-strategized media plan that incorporates all the latest channels for all the up-and-coming evangelical elites. He isn’t buddying up to those more popular false teachers in order to share the limelight while justifying this as focusing on the majors and overlooking areas of disagreement in the name of “grace.” Nope. Paul is not about Paul. He unashamedly points to himself as a weak and fearful man. His words were perceived by the Corinthians as implausible and foolish–because that was what the unvarnished gospel sounds like to unregenerate ears. Paul didn’t seek to “fix” it.

And since Paul wasn’t trying to boost his own brand, he didn’t care what others thought about him so long as they saw Jesus. Paul was weak–he didn’t feign weakness to seem more spiritual. He was scared–but God was his strength. He wasn’t practiced and polished in his delivery, intentionally–so that people wouldn’t walk away impressed with this servant’s speech, but so they would walk away worshipping his God.

Paul focused on the cross in his life, message, and methods. In our glitzy evangelical world of super conferences, social media blitzes, and multi-books deals, we are all too often a faint shadow of this servant of God. May we join with George Whitefield in saying, “Let my name die everywhere, let even my friends forget me, if by that means the cause of the blessed Jesus may be promoted.”