
“The pastors of America have metamorphosed into a company of shopkeepers and the shops they keep are churches. They are preoccupied with shopkeeper’s concerns-how to keep the customers happy, how to lure customers away from competitors down the street, how to package the goods so that the customers will lay out more money. The marketing strategies of the fast-food franchise occupy the waking minds of these entrepreneurs; while asleep they dream of the kind of success that will get the attention of journalists.” —Eugene Peterson
Peterson’s statement strikes at the root of the modern evangelical church today. Don’t speak on controversial issues. Make sure your social media strategy keeps up with the latest trends. Watch where the “market” is driving the tastes of the most “customers” and shift your marketing strategy in that direction. God help us.
What might look like “market dominance” and “success” in this false narrative for so many of these types of ministries will turn out to be more like cotton candy. Appealing to the eyes and the flesh, and yet truly amounting to just a little bit of colored sugar spun into a frenzy that appeals to children and those who hunger for flash over substance.
Give me a church where men stand before their congregation and open up their Bibles and thunder, “Thus says the Lord.” They aren’t harvesting social media followers or their brand. They aren’t gathering up lieutenants who are loyal to them more than to Jesus. No, these men and the churches they lead are content to be faithful and be forgotten.
These types of men aren’t tending to their shops, strategizing how they can better market to the masses under the guise that they are doing evangelism. These men are more on their knees than on TikTok, more in the Word than on Instagram. Instead of selfies they are selfless. Instead of harvesting followers, they are walking with the Savior in humble obedience.
It’s not flashy. It’s doesn’t draw a crowd. But the world doesn’t need a phenom, or a CEO. We need pastors who will gently lead us to Jesus.



